Leading Spanish airline to introduce a unique onboard in-flight entertainment solution with personalized concierge-style offers powered by Epteca’s engagement platform
Epteca, the innovative platform ecosystem that provides marketplace capabilities to airlines, OTA’s, tour operators and hotels to offer travelers value-adding merchandise and services in addition to their trip, today announced that they have added Air Europa to their rapidly growing list of over 60 travel industry clients. In close cooperation with Lufthansa Systems and their new BoardConnect in-flight entertainment (IFE) solution, the integrated Epteca ancillary platform will be rolled out across the Air Europa fleet of Boeing 737s and Embraer 195s starting in early 2018.
Technology has changed almost every aspect of travel, and, as a result, it has transformed what passengers expect from airlines. With the implementation of the new end-to-end In-Flight Entertainment (IFE) and ancillary platform, Air Europa will be able to provide context-relevant, non-intrusive, concierge-style travel information, entertainment, offers, and recommendations to passengers. The cutting-edge solution profoundly differentiates the airline from competitors with a truly upgraded passenger experience.
“Travelers are more connected and informed than ever before, making hyper-contextualized personalization focused on their needs and wants critical to achieving increased loyalty, revenue and positive reviews,” said Sandra Lenis, Client and Product Director at Air Europa. “The aviation industry is highly competitive and to succeed it is important to exceed passenger expectations at every opportunity. By partnering with Epteca, we can leverage the power of customer insights and our new in-flight entertainment system to deliver tailored interactions and create memorable moments that drive ancillary revenues and keep passengers coming back.”
Air Europa is a leading Spanish airline headquartered in Llucmajor on Mallorca. It is part of the Globalia Corporación Empresarial holding company and a member of the SkyTeam airline alliance. Air Europa serves holiday and city break destinations in Northern and Western Europe as well as South, Central and North America and the Caribbean.
“For service brands like airlines, customer experience is always at the center of everything,” explains Bojan Jokic, CEO of Epteca. “Travelers today are bombarded daily with irrelevant and untimely offerings. This approach is unwelcomed and outdated. Epteca is raising the bar at every stage of customer journey, highlighting information and offers that are relevant to travelers’ context and when they are needed most, leading to increased customer loyalty and ancillary sales. It’s not hard to see why airlines that aim to be market leaders should put this revenue and traveler engagement opportunity at the forefront. We are excited to work with a visionary brand like Air Europa and are confident that our solution, together with the innovative BoardConnect in-flight entertainment solution of our partner Lufthansa Systems, will deliver added value to Air Europa and to their customers.”
Epteca is approaching ancillary business in travel in a unique way. Designed to fill a clear void in the fragmented marketplace, Epteca’s technology and ecosystem enables travel companies and product and services vendors to tap into unrealized opportunity and revenue streams by offering highly personalized offerings relevant to each step of the customer journey.
To learn more, please visit epteca.com.
By collectively building a Marketplace Ecosystem that brings together travel companies, suppliers of goods and services and customers, Epteca’s innovative and fully managed platform creates new revenue opportunities and enhances the customer experience in all the phases of their journey. Using customer insights and predictive algorithms that match context and intent, Epteca can accurately anticipate what customers require, but also what they are likely to want or do before and during their trip. This allows for ‘smart-selling and marketing’ increasing profits and creating a positive customer experience and brand relationship at every step of the travel journey. Epteca works with more than 60 leading travel brands across 8 markets and has satisfied millions of customers worldwide with their carefully curated catalog of in-demand ancillary offerings and guarantees that brands using their platform will leverage new profits from travel related retail products and services.