The increasing dependency of people on mobile devices has shaped various industries, including the travel and leisure sectors. Travel Industry Wire featured a recent study by Expedia that explained how travellers consider their smartphones to be their ‘most indispensable’ travel companion. The research tied the result to how mobile...
Digital marketing is a term that is used frequently, but has the time come to stop considering it an entity that is separate from overall marketing strategies?
The reality is that all marketing today contains a massive digital component. Today's strategies must be conceptualized with the digital nature of the modern consumer in mind,...
Whether it’s monitoring the performance of airline engines, enabling keyless entry to hotel rooms or helping tourists find their way around Disney World, the internet of things (IoT) is creating exciting opportunities for the travel and hospitality industry. By connecting smart devices, systems, processes and people in new ways, it is...
A significant portion of Airbnb’s revenue comes from full-time renters acting as illegal hotel operators, according to a study funded by the American Hotel & Lodging Association.
“Occasional home-sharing and occasional home rentals have been going on for decades, and without question they provide real benefits to the...
E-commerce 3.0 and the marketing revolution - what is it all about?
Everywhere you turn, you’re being sold something and for many, these marketing messages seemingly fall on deaf ears. Customers are bombarded daily with (mostly) irrelevant and untimely content.
Brands and retailers must not only consider the wants and needs of...
NAVIS, a leader in innovative hospitality technology solutions, today announced five trends that are changing the face of the hotel industry and providing an eye-opening look at what lodging operators should be leveraging in 2016.
The travel world has undergone a substantial transformation in the last few years, and the technology...
Boomers, Gen Xers and Millennials’ travel preferences vary greatly, from the beginning to the end of the trip
A new AARP survey of 2016 travel trends finds that nearly all Americans, regardless of age, are planning to take a trip for leisure in the coming year. However, that’s where the commonalities end: Baby Boomers, Generation...
According to research by Cap Gemini, 97% of loyalty programs reward participants for “spend and get”. Yet, 84% of consumers, as reported by Loyalty360, said they would spend more with retailers that offer points for activities other than spending.
In tapping into the desire for rewards outside of traditional spend and get programs,...
Persistence Market Research delivers key insights on the global in-flight Wi-Fi market in its latest report titled ‘Global Market Study on In-Flight Wi-Fi: Asia-Pacific to Witness Highest Adoption By 2021 - Driven By Increasing Demand For In-Flight Connectivity And Entertainment Services By Passengers’. The global in-flight Wi-Fi...
Planning trips was once a daunting task. Travellers would have to scour and compare information across hotel chains, airlines and other travel servicers, all of which operated with their own standards — making communication in the travel industry extremely problematic.
However, since the late 1950s when the first Global Distribution...