Results of the open survey will be published to educate hoteliers on implementing analytics best practices to optimize their distribution strategies
HEDNA (the Hotel Electronic Distribution Network Association) today announced, via its most recently formed working group on Hotel Analytics, the launch of a campaign to invite hoteliers...
Almost everyone who holds a position within a hotel company or technology provider has his or her own thoughts on the types of content that need to be delivered to score the best results. Does user-generated content figure into the mix? Do images provoke an emotional and measurable response versus room details provided in a textual...
It should come as no surprise that guests want to pick their rooms.
According to a Hilton survey, 84% of business travelers want to choose their own room (Fortune). I’m not sure why leisure travelers don’t have a say, but I’ll tell you what both groups really want. It’s not to pick their exact room. That requires too much...
Airbnb is constantly cited as one of the leading disruptors in hospitality, going from startup to a $30bn market valuation in a few years. Companies such as Airbnb, Uber and Lyft, together with newly emerging technologies like AI and blockchain, and established ones such as AR/VR and mobile, continue to re-shape our industry.
The...
Your hotel might provide a superior service, competitive packages, desired convenience, or even a niche travel experience. While you might provide the type of stay guests are searching for, you certainly aren’t the only one. So how do you differentiate your property? It’s an age-old question, and one that many brands still get wrong....
There has been a great deal written about how more and more people use mobile devices to book both air travel and make hotel reservations. There is little doubt that the proliferation of mobile devices within the travel ecosystem is increasing year over year. A Phocuswright research study in 2016 which focused on the mobile landscape...
