Rondeau brings a proven and successful background in marketing and strategy to help hotel tech leader continue its rapid growth and accelerate its industry leadership vision
Pegasus Solutions, the global leader in hospitality technology solutions, today announced the appointment of Darlene Rondeau as vice president of Marketing. In this role, she will be responsible for developing and implementing integrated marketing strategies that reinforce the value of the company’s products and services.
Darlene joins the world-class executive team, bringing with her a rich background of hospitality and travel industry experience in roles that span digital marketing, business development, e-commerce, online merchandising and communications. Throughout her career, Darlene has worked for some of the most sought-after brands in the industry including Leonardo Worldwide, Sabre Holdings, G2 SwitchWorks and Agresso Travel Industry Solutions a division of UNIT4. She is also as a frequently requested speaker at events such as HSMAI events, AAHOA (Asian American Hotel Owners Association) North Texas University Hospitality School, and BLLA’s Leadership Symposium.
“We’re thrilled to bring Darlene on board at this exciting time for our company,” said Glenn Wirick, Executive Vice President of Sales and Marketing at Pegasus. “She has a wealth of experience for us to draw and the timing couldn’t be better. We’re experiencing unprecedented customer growth. We have a great story to tell, and Darlene will lead the charge to tell the world.”
Darlene will be responsible for developing and implementing comprehensive brand development and marketing strategy, identify emerging markets, as well as spearheading communications and initiatives to support the firm’s growth initiatives.
Pegasus’ technology empowers hotel companies to gain a competitive edge and grow their businesses in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels’ branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners.
Commenting on her new position, Darlene adds, “What drew me to Pegasus is the continuous innovation, product optimization, and a commitment to provide hoteliers with a competitive advantage. The technology is clearly a best-in-class, and I’m honored to be joining a team so intensely focused on delivering trailblazing solutions and service to its clients.”
About Pegasus Solutions
Pegasus is a leading global technology provider empowering independent hotels, hotel groups and chains to grow their businesses in a digital world. The company provides a comprehensive offering of cloud-based Software-as-a-Service (SaaS) systems and services that are designed to help hoteliers connect with their guests, increase profitability and maximize productivity.