Lufthansa Systems is expanding its partner network to their BoardConnect inflight entertainment solution with the Epteca offering and platform. Airlines can now offer truly personalized and contextualized services.
Epteca announced today that it is expanding its marketplace ecosystem to Lufthansa Systems BoardConnect inflight entertainment system (IFE), creating a game-changing platform for a highly customized customer-journey experience.
The new partnership between Epteca and Lufthansa Systems BoardConnect enables airlines and brands to take context marketing and personlized customer service to a whole new level. BoardConnect is an IFE platform which enables passengers to stream content to their own tablets or smartphones during a flight.
Epteca creates new customer experiences and revenue opportunities by catering to the needs of the customer journey prior, during and after travel in a highly relevant and contextual manner. By contributing the final piece of the puzzle to the on-board customer journey, Lufthansa Systems and Epteca offer customers a new service level and revolutionary omni-channel e-tailing at 33,000 feet – added to the BoardConnect onboard platform and IFEC solution.
“We are pleased to welcome Epteca platform to our partner network enabling airlines to further monetize the traveler journey both on ground and inflight” said Norbert Müller, Senior Vice President BoardConnect at Lufthansa Systems.
Using personalized concierge-style communications, the Epteca platform is able to present highly relevant information, and offers tailored goods and services to satisfy customers’ individual needs. For example, should a customer who is looking at the London weather forecast in his or her seat happen to have forgotten to bring a raincoat, that customer can go to “Forgotten anything?” and order it. The merchandise will be delivered upon arrival at the airport, sparing the customer any inconvenience.
Bojan Jokic, CEO of Epteca, added, “Since 2013, Epteca has invited travel and airline companies, as well as retail brands and vendors, to rethink the entire customer journey. By building our unique platform and curating the right brands with the right products and services, we have created frictionless commerce and a contextual marketing ecosystem – benefiting partners, brands and customers at all stages of the journey. Offering a truly personalized customer experience – even on-board a flight, together with a great solution from BoardConnect – is a natural next step, meeting customers’ individual needs from the comfort of their seat”.
Epteca and Lufthansa Systems BoardConnect will launch their game-changing solution during Apex EXPO in Singapore from 24th to 27th of October 2016
About Epteca – http://www.epteca.com
Epteca is the pioneer of context marketing in the world of merchandising of branded products and ancillary services within the aviation and travel industry, a USD 280 billion market. The unique end-to-end platform with predictive algorithms matches customers context and intent, creating new service opportunities while enhancing the customer experience in all the phases of their journey. Since 2013, Epteca has been working with over 60 leading travel and consumer brands helping engage and inspire their customers with contextual, highly relevant and timely information and offerings. Epteca can accurately anticipate not only what customers require, but also what they are likely to want or do during their trip. Epteca delivers on what until now has been an elusive dream: the right offering, presented to the right customer, at the right place and the right time – guaranteed.