The global hotel industry’s leading cloud platform, SiteMinder, today announces it has secured 109 properties belonging to Barceló Hotels & Resorts, the third largest hotel chain in Spain and the 42nd largest in the world. The win adds nearly 33,000 hotel rooms to SiteMinder’s distribution network one week ahead of FITUR, the...
The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking channels, the global hotel industry’s leading cloud platform, SiteMinder, reveals today.
The finding is based on the 43.5 million reservations that passed through SiteMinder’s technology...
By Mike Ford, Co-Founder and Managing Director, SiteMinder
Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing. That is the finding of a whitepaper SiteMinder recently produced in...
The beginning of a calendar year is always a great time for reflection and assessing your hotel's success and achievements. It's the ideal time to set goals and plan your hotel's business and promotional activity for the next 12 months.
It's also a good time to look at any industry trends that might affect the way your guests plan to...
One of Singapore’s largest hotel chains, Fragrance Hotels, has revealed its group-wide bookings from the web have risen forty percent since making the decision one year ago to partner with SiteMinder, the global hotel industry’s leading cloud platform.
The Singapore Stock Exchange-listed hotel group today uses SiteMinder’s...
The hotel industry’s leading cloud platform, SiteMinder, has today partnered with HotelTonight, the leading last-minute hotel booking app, to provide hotels with prime access to global travellers ‘on the go and in the moment’. HotelTonight now joins SiteMinder’s more than 250 distribution channels offering reach to both local and...
By Clare Riley, Content & Editorial Manager, SiteMinder
For holidaymakers, travellers, and hotel guests, they’re often considered an unnecessary nuisance. But for hotels and other accommodation providers across the globe, fees and surcharges are becoming an increasingly-vital revenue stream.
Newfound research from Bjorn...
By Mark Abramowitz, VP Marketing, SiteMinder
There is good news for hotels aspiring to attract, reach and convert global guests without the need to remortgage or sell vital organs to fund marketing and promotional campaigns.
Social media is increasingly playing a significant role in the average traveller’s booking journey and over...
Technology is a disruptive force in every industry, and hospitality is no different.
Organisations that aren’t actively making use of technology trends will find themselves increasingly struggling to compete as their competitors capitalise on the advantages that technology offer, and new, more innovative players enter the space...
When we think about future potential customers it tends to be those coming from markets that are opening up – China, India, Latin America…
And, the way we think of these customers is in terms of what their preferences, travel patterns and behaviours are through the trip cycle and, crucially, how much they spend.
But, what if...