America has always been considered one of the most generous nations, but now there's even more evidence in a new study called "Good Travels: The Philanthropic Profile of the American Traveler," released this week by Tourism Cares. The new data shows that more than half of the Americans surveyed have given of their money, time or goods...
If you are a marketer who reads industry press, you know the benefits of loyalty programs. While most articles note great loyalty programs can impact your business, less is discussed about how mobile loyalty programs can benefit your business among millennials.Edging out baby boomers as the largest generation, millennials are...
Lately, we have heard a great deal about Millennials. The way they interact with technology will have a supreme impact on the travel and hospitality industry. What devices are used when are they investigating or buying travel? How are they buying travel? What matters to them and what doesn’t? All of these questions are swirling around,...
By Charles de Gaspé Beaubien, CEO of Groupize SolutionsAccor CEO Sébastien Bazin, who is leading Accor's massive digital transformation strategy, has identified three revolutions in the hotel industry, all within the last 15 years. The first revolution happened when the OTAs came on the scene, marginalizing traditional travel...
It's only February, and already millennial Americans are deep in the grips of old-fashioned cabin fever. According to a new survey commissioned by priceline.com, a leader in online and mobile travel, and part of The Priceline Group (NASDAQ: PCLN), last-minute getaways are the favored trip type for the new year, and young Americans...
TrustYou, the inventor of the Meta-Review and global online reputation management leader, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism, has developed a study to understand the link between reviews and hotel conversion...
6 Things Hotels Need to KnowAs Millennials move into higher spending years, hotels need to seize the group business opportunity that this generation offers. CEO of Groupize offers tips to capture Millenial market share by offering online group bookings and updating traditional marketing techniques that are no longer effective.The...