Anaheim Majestic Garden Hotel’s reach eclipses 100,000 future travelers in just 6 months with Flip.to
Advocacy platform helps former branded hotel become more independent
The Majestic Garden Hotel, a castle-themed resort just steps from Disneyland® Resort in Anaheim, California, reached over 100,000 future travelers in its first six months with Flip.to. The advocacy platform for hotels has bolstered existing marketing efforts, helping this rebranded, family hotel tell a rich story as they transitioned to an independent property.
Owned by PHR Management Inc. since 2005, the Anaheim Majestic Garden Hotel transformed to an independent in May 2015 following a complete rebrand and renovation. Since coming on board with Flip.to in October, the advocacy platform has attracted thousands of new visitors back to the hotel’s website, generating over 1,200 sign-ups for an offer on a future stay. Each represents a warm lead—a potential traveler with similar interests and purchasing habits, just one degree from the hotel’s guest—for the hotel to nurture down the road to becoming a future guest.
“Attracting the right demographic was critical after completing this extensive rebrand,” noted Diana Evans, Senior Account Manager for Smith + Jones who represents Anaheim Majestic Garden Hotel. “We’ve seen a large amount of traffic come through the platform, in addition to the incredibly authentic guest stories we’ve captured, and guests have shared with their friends and family. Flip.to tracks all of this activity, letting us easily see the value advocacy gives to our brand.”
The hotel’s new fairy-tale theme is carried through the newly renovated rooms, leaving guests with the feeling of entering a peaceful, enchanted forest. Aside from the upgraded interiors, exteriors, and engaging spaces for guests and their families, the property features exclusive amenities, renewed focus on customer service and strong brand initiatives. Flip.to played a key role in supporting these efforts. “We put a lot of thought in choosing a platform that combines marketing with social reviews, and Flip.to made the process seamless and straightforward,” Evans went on to add.
“Flip.to gave the Majestic Garden Hotel added momentum,” said Debi Moses, Senior Director of Sales for Flip.to. “Our platform sparked conversations about the hotel around the globe. Their guests provide a continuous collection of compelling stories about their experience, as well as authentic introductions to their friends and family. Trust combined with this scale produced significant ROI in a short period.”
Anaheim Majestic Garden Hotel is located less than a mile from the Disneyland® Resort, and features 489 spacious rooms and suites, including Castle Bunk rooms that accommodate a family’s entire ‘royal clan.’ Guests enjoy 13 acres of strolling gardens with courtyards and a fountain, rose garden and koi pond, a family game room, and sparkling heated pool. For reservations, visit www.majesticgardenhotel.com, or contact 1-844-277-8535.
To get started with Flip.to, the advocacy platform for hotels that drives direct bookings and earns more guests, schedule a demo at http://flip.to, or contact Jeff Weibel at [email protected].
About Flip.to—Flip.to is the advocacy platform for hotels that turns guests into engaged advocates, boosting brand awareness and earning new guests. Launched in early 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way, while generating a significant, measurable impact on a hotel’s bottom line.
About Anaheim Majestic Garden Hotel—Located on 13 acres off South Disneyland Drive, the hotel has 489 guest rooms and suites, more than 26,000 square-feet of meeting and outdoor function space, a full service restaurant and bar, and a bistro and marketplace. The hotel also offers free shuttle service to Disneyland® Resort and a Disney® Desk in the lobby for the purchase of multiple-day Disneyland ® Resort Park Hopper® Tickets. The hotel has the largest guest rooms in the area making it a popular choice for family, group and business travel. www.majesticgardenhotel.com.
About Premier Hotel Group—The hotel business of KEN Group “Premier Hotel Group” is operated by KEN Real Estate Lease Ltd, and features the Multibrand Development to tie up with the worldwide prestigious hotel chains. It is our own business model to practically use the best brands in the time which suit the sensitivity of the people in urban areas as the most appropriate choice without adhering to KEN brand. The hotel management has already been operated by affiliation with six world’s leading brands. www.kencorp.com.