Marmara Park Avenue Opens with Intelity’s ICE in Guest Rooms
New luxury boutique hotel, Marmara Park Avenue, aims to provide the quintessential New York experience, and to further this, the hotel has partnered with leading hospitality technology provider Intelity. This partnership allows the hotel to offer guests modern, high-tech touches to enhance their stay using ICE (Interactive Customer Experience™) guest service technology.
“It’s important to us to offer guests everything they need or want to take advantage of their time in this beautiful city, and our hotel’s digital amenities will play an integral role,” said Nur Ercan-Magden, General Manager of Marmara Park Avenue. “The entire hotel is mainly outfitted with items and art created locally, but for our guest services technology, we chose to work with Intelity because of its reputation for sophisticated, world-class solutions.”
Each of the hotel’s 128 guest rooms comes with an Apple iPad Air tablet installed with ICE that functions as a digital alarm clock-radio and personal virtual concierge. Guests can access and request a full array of services, from scheduling wake-up calls to reviewing restaurant menus.
A new mobile app downloadable to personal devices also provides guests with a digital portal to key information for planning their stay and communicating directly with hotel staff. Even before they arrive to the property, guests can use the app to enhance their stay.
The benefits extend beyond just the guest-facing features. Automatically included with ICE is the ICE Control System (ICS), a management system that allows staff to easily update content and track usage of both the in-room and mobile applications. A built-in ticketing system notifies managers of new guest requests via desktop or mobile devices and also allows the requests to be assigned to specific departments. Staff can also message guests with important information or marketing promotions.
Intelity CEO and President David Adelson said, “Marmara Park Avenue is a perfect fit for our technology because guests who stay there will find it to be perfect tool for staying connected with not only the hotel staff, but also the surrounding area in a city that can be overwhelming to some with so much to see and do. ICE will enable the hotel to give the support and attention each individual guest needs.”
Founded in 1978 in Istanbul, The Marmara Collection aims to provide the highest level of service, quality, and standards while flaunting a unique blend of contemporary and Turkish flair. Marmara’s dynamic hospitality philosophy is fully internalized with innovation being one of Marmara’s core values. Based in Turkey, The Marmara Collection boasts a total of seven properties and a historic event venue that belonged to the Ottoman Sultan’s family; Esma Sultan Mansion. Three properties are located in Istanbul, The Marmara Taksim, The Marmara Pera, The Marmara Sisli and two properties are on the Aegean and Mediterranean coast of Turkey, The Marmara Bodrum and The Marmara Antalya. The remaining two properties are in New York City, The Marmara Manhattan, and Marmara Park Avenue, which opens on August 25, 2015 and will be established as the U.S. Flagship property. In 2000, The Marmara Bodrum became a part of the Small Luxury Hotel’s portfolio, and received a 5-diamond Award in Southern Turkey. The Marmara Antalya has set the tone for the collection with the first 360-degree revolving hotel; the only property of its kind.www.themarmaracollection.comAbout Intelity
Intelity, headquartered in Orlando, Florida, is the creator of the world’s first and most widely used integrated guest services platform, ICE (Interactive Customer Experience™). With certified integrations to all major hotel back-end management systems (POS, PMS, Ticketing, Spa and Room Controls), Intelity’s ICE is a centralized property-automation system that delivers concierge-level services, guest request tracking and fulfillment, business-intelligence analytics, marketing/messaging capabilities, and a full content management system. Since beginning operations in 2007, the company has gained a reputation as a leader in hospitality technology with installations across six continents, including most major brands and many celebrated independent properties. Intelity recently received Best Mobile App in Hospitality from Travel Weekly’s Magellan Awards and World’s Leading Hotel Brand App from the World Travel Awards. For more information, please call 1-888-RevPAR-1 (1-888-738-7271) or visit www.intelitycorp.com