Anyone who’s gone to business school has heard the adage, ”What gets measured gets managed.” If something isn’t measurable, it can’t or won’t be managed. Or, if you try, you’re likely to fail. While the rise of big data may have some hotels feeling buried in measurement, I can guarantee that, still, no one knows what’s...
How Hoteliers Can Increase Revenue & Satisfaction by Giving Guests What They Want When They Want ItThe hotel shopping model is changing. We see it in the growth of vacation rental sites like Airbnb and HomeAway. We see it in the shift from cookie cutter chains to boutique hotels that reflect the uniqueness of their location. And...
Vertical Booking, a recognized leader in global reservation technology, launches the company’s new Booking Engine Tool Kit which assists hoteliers in achieving higher conversion of direct bookings on their hotel’s website.The Vertical Booking Enhanced Tool Kit includes a host of features developed to engage the guest during the...
Global reservation technology leader Vertical Booking announced today the release of their new Premium Booking Engine.“We are continually improving our products to ensure we’re meeting the demands of our hotel partners, and their guests,” said Alberto Guadalupi, CEO of Vertical Booking Group. “Our new Booking Engine offers a...
One of Singapore’s largest hotel chains, Fragrance Hotels, has revealed its group-wide bookings from the web have risen forty percent since making the decision one year ago to partner with SiteMinder, the global hotel industry’s leading cloud platform.The Singapore Stock Exchange-listed hotel group today uses SiteMinder’s...
By Mark Abramowitz, VP Marketing, SiteMinder
There is good news for hotels aspiring to attract, reach and convert global guests without the need to remortgage or sell vital organs to fund marketing and promotional campaigns.Social media is increasingly playing a significant role in the average traveller’s booking journey and over...
Groupize will be a featured exhibitor at The Business Travel Event of the Year® in Orlando July 25-29Groupize introduces the latest small group and meeting technology for TMC’s, corporate and meeting planners, organizations and hotels at the Global Business Travel Association (GBTA) Convention 2015, held in Orlando, FL, July...
Tavisca Solutions, a leading travel technology Products and Solutions provider has been nominated under the World's Leading Travel Technology Provider category - World Travel Awards, 2015. tavisca was selected in an extremely stringent and competitive process by WTA's expert analyst team.
"We are honored and thrilled about this...
By Charles de Gaspé Beaubien, CEO of Groupize SolutionsAccor CEO Sébastien Bazin, who is leading Accor's massive digital transformation strategy, has identified three revolutions in the hotel industry, all within the last 15 years. The first revolution happened when the OTAs came on the scene, marginalizing traditional travel...
By Fig Cakar, Managing Director – the Americas, SiteMinder
Hotel brands, online travel intermediaries and technology solution providers are all too aware that online conversion is a huge issue. Depending on who you talk to, online conversion rates for most travel websites sit in the low single digits and all stakeholders are...