March 11th, 2015 | 0 commentsYou’re living in the past, it’s a new generation…
Joan Jett got it: rebelling against old ideas and grabbing new ones by the horns. For some this comes easily, for others adapting to new ideas is painfully slow. This is exemplified in a recent study that showed only 56% of hotels are responding to TripAdvisor reviews and only...
March 2nd, 2015 | 0 commentsTrustYou, the inventor of the Meta-ReviewTM and global online reputation management leader, has partnered with SUNRISE Hotels & Cruises to offer reputation management tools to their collection of Egyptian hotels. SUNRISE plans to roll out the TrustYou reputation management tool across their 11 resorts located in Hurghada and Sharm El...
February 2nd, 2015 | 0 commentsConsumer research identifies how sites can present travel review content to increase consumer trust and bookings
New York University and TrustYou, the inventor of the Meta-ReviewsTM and global online reputation management leader, have released the results of a study on the role of reviews in the travel planning process. The study...
January 21st, 2015 | 0 commentsThe phrase “three screens” has been tossed around a lot the last few years, but it’s officially time to move on. We must broaden our horizons, because travel marketing on the internet is about more than a smartphone, a tablet, or a laptop. It’s about total flexibility. Devices and their screens have transcended themselves to...
January 8th, 2015 | 0 commentsNot that long ago, a conversation about travel marketing was focused on analytics—pages per visit, time on site, content engagement, and so forth. This conversation has shifted considerably in the last few years, focusing more on the proliferation of devices and on how or when travelers are using them.
Though the dialogue has...