Mobile Travel Shopping Hits Tipping Point – But PC Still Dominates Booking
Mobile devices have invaded the early travel planning funnel. During 2014, one third of U.S. leisure travelers used their smartphone to research where to go for an upcoming vacation while only slightly fewer, 32%, used the device to shop for travel products like flights and hotels. According to a new Innovation Edition publication, the growth in mobile travel shopping has been extremely impressive, up from 26% the prior year.
While consumers might be breaking out their devices to research and plan their trips, the overwhelming majority still head to the PC (78%) when it comes time to book. Nevertheless, mobile booking is growing. One in four leisure travelers used their smartphone to book leisure in 2014, up from only 15% from 2013.
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