Voyat Goes Beyond a Social CRM for Hotels
Voyat is a revolutionary social CRM for hotels that is reinventing the way hotels interact with their guests. With their platform, hotels gain intuitive and powerful tools that drive up sales and reduce margin loss. Smart data, personalization, and predictive analytics work together to complete the guest experience and define a new tier in guest loyalty. Voyat analyzes the guest audience, understands their preferences and booking behaviors, and turns patterns into marketing actions. Voyat’s plugins and cloud applications allow you to effectively run highly targeted marketing campaigns across channels. V-Direct matches individual guest preferences with the right offer at the right time.
The platform strengthens the direct relationships hotels have with guests through social and enables brands to use smart data & personalization, powered by the Open Graph, to drive up sales and unlock margin loss. Voyat uses social media to capture hotel guests in its system and automatically creates an interactive profile for them. The hotel can then send customized offers to the guest (or potential guest) based on their loyalty level and preferences.
The New York based company has in impressive line up of investors include Metamorphic Ventures, Eniac Ventures, and BoxGroup, as well as various strategic angel investors, including Brett Crosby, co-founder of Google Analytics.
In a recent interview for VentureBeat – Voyat CEO and Co-Founder Benjamin Habbel said “Voyat is completely reinventing the way hotels interact with their guests. Hospitality is an age-old industry, and the Voyat platform serves to replace outdated practices with regards to guest loyalty, direct bookings bookings, and CRM data collection.”
Habbel previously served as Marissa Mayer’s chief of staff while both worked at Google.
To learn more about Voyat, go to www.voyat.com