Booking.com app for accommodation within 48 hours continues global expansion
Booking.com, the Amsterdam-based company specializing in providing accommodation across the world, is bringing a new way to book a hotel room, with Booking Now. The new mobile app revolutionizes on-demand travel space and provides a completely personalized booking experience tailored to individual customer preferences and location.
By incorporating user behavior data as well as GPS technology, it is the only app to showcase the world’s largest selection of more than 600,000 properties around the globe to provide custom accommodation recommendations for spontaneous travelers. Initially launched in mid-January 2015 in US, the app is now being rolled out across the Middle East, available from today February 25th, with subsequent releases across the world scheduled to take place over the next coming days leading into March.
Booking.com yesterday launched its answer to the growing trend for last minute hotel bookings in the UK.
The UK roll out comes just a few months after Booking Now was released in north America where the OTA said the app has been well received.