No such thing as a tech-free trip
Holidaymakers want technology to help them save time and money and make their trip more personalized, according to research commissioned by digital firm The BIO Agency
The independent survey of 2,000 people who took a holiday in the past year identified the three most popular ways people want to help provide a seamless experience during their trip:
To save them money (47%)
To reduce queuing and waiting times (29%)
To provide a more personalized travel experience (27%)
The survey suggests that although a third of respondents said they wanted a ‘tech-free’ trip at all costs, 69% still wanted free wi-fi at hotels and resorts.
They also want technology that can track the location of their luggage at the airport (60%), the ability to check-in online or via an app (56%) and translation apps (38%), said the report.
There is also a growing interest in virtual reality and other gadgets with 37% saying they wanted virtual reality resort tours and 38% wanted to use facial recognition or retina scanning to open hotel rooms and pay for goods.
However, travel brands are lagging behind and failing to meet expectations, said The Bio Agency, pointing out that only 7% of consumers use their mobile devices to book holidays.