January 8th, 2015 | 0 commentsSMARTRAC has become a member of Hotel Technology Next Generation (HTNG). The reason: As a Corporate Industry Partner, we have the opportunity to actively participate in HTNG’s Door Lock Security Workgroup.
Being the leading RFID manufacturer of secure MIFARE® based PRELAM® and inlays for contactless access cards and not only, we...
January 8th, 2015 | 0 commentsNot that long ago, a conversation about travel marketing was focused on analytics—pages per visit, time on site, content engagement, and so forth. This conversation has shifted considerably in the last few years, focusing more on the proliferation of devices and on how or when travelers are using them.
Though the dialogue has...
January 8th, 2015 | 0 comments(or: ARPAR as a better performance indicator)
By Ira Vouk, Co-founder, VP of Business Development at iRates
Part 1: The basic concept
There are three most popular indexes that are currently used in the Revenue Management science:
Occupancy: percentage of all rental units in the hotel that are occupied at a given...
January 8th, 2015 | 0 commentsBig Data is not yet a concern for hoteliers. Instead the focus should be on taming the existing small data.
Demand Management
It is understandable that the growing distribution complexity and the increasingly challenging business environment has put hoteliers under pressure to optimize their hotel profitability, increase brand value...
January 5th, 2015 | 0 commentsWhen it comes to startups, there are a lot of ways they can go wrong and Paul Buchheit knows all of them. Buchheit explains how at Y Combinator, and through his own experiences as a start-up founder, he found good ideas are usually bad ones: if they were good, someone would be trying it already, he contends.
Read more at AlleyWatch...
January 5th, 2015 | 0 commentsGuests love to be heard online. Millions of travellers post their thoughts, scan other traveller’s reviews and suggestions and also comment on such posts across a number of online channels including Facebook, Twitter and travel review websites like TripAdvisor, Expedia, etc.
Guest experiences with hotels online aren’t anything new...
December 28th, 2014 | 0 commentsFor startups looking to provide updates to investors, Christopher Janz created a one-page update deck that highlights progress and problems. Founders often ask what is the preferred format for updates and KPIs. So here's a super-simple deck which you can use to update your investors.
One-Slide Update Deck from Christoph Janz...
December 17th, 2014 | 0 commentsWith all the talk in the industry about modern web design and the importance of responsive hotel websites, it’s surprising to see that many hotel booking engines still haven’t adapted to the times. Perhaps it’s just easy to say that change is hard and “if it ain’t broke, don’t fix it,” but we here at Travel Tripper would...
December 17th, 2014 | 0 commentsStarwood Hotels & Resorts Worldwide Inc. relocated to a new headquarters in Stamford, Conn., a few years ago. That gave Chief Executive Frits van Paasschen a chance to get rid of some clutter.
The first thing to go? His desktop computer. “I thought, you know what, I actually don’t use it,” he said. Instead, he chose to go...
December 17th, 2014 | 0 commentsHere’s what we know about travel reviews as 2014 comes to a close: they matter. A lot. There are plenty of stats out there that show positive reviews have a positive impact on travel booking decisions. In fact, this year in a TrustYou study, we uncovered that not only do review scores influence traveler decisions, positive reviews...