Foldable big screens the next big thing for mobile?
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point. Even the big guns such as Samsung are under massive pressure to innovate to stay ahead of the chasing pack.
All vendors will be looking for a killer differentiator and this means things can, and probably will, get crazy. So, expect to see some whacky concepts making it to the front line of vendor’s product offerings.
Never one to shirk a challenge, looking into the crystal ball, here are six things in mobile that marketers should expect to see this year.
1. Foldable screens have been on the agenda of many mobile vendors for some time now. The main issue being that to date they have been truly awful in both design and execution.
Yet, 2015 may well be the year when vendors, specifically those of the South Korean variety, go hard on foldable screens. Especially as phones are now getting to the size where people are weighing up the hassle of carrying a larger device versus the desire to have a large screen for Web browsing.
Solving the challenge of viewing experience versus portability could be a huge area of differentiation for many vendors. Could foldable screens be the feature that helps Samsung reverse its recent decline?